With 20 years of experience in agency and studio settings, Amy Redmond is a visual designer who thrives on variety, detail, and the satisfaction of a job well done. Her early work as a book designer created a desire to sharpen her typography skills, which led to a multi-year letterpress apprenticeship with fine press publishers Stern & Faye, Printers — and later a letterpress teaching role alongside Jenny Wilkson at Seattle’s School of Visual Concepts (SVC) in 2003. With one foot firmly planted in digital design, and the other in the analog world of letterpress, she has struck a satisfying creative balance.
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Jenny Wilkson founded the letterpress program at the School of Visual Concepts (SVC) in 2001 and is Editor in Chief of the wiki website Letterpress Commons. She holds a Master of Arts in Design from UC Berkeley and has a background in book publishing. These days, she keeps SVC’s creative karma alive and well by overseeing the operations, curriculum, and community outreach of its letterpress shop. Through SVC, she facilitates creative collaborations with local nonprofits and directs the annual Letterpress Wayzgoose and the mighty Steamroller Smackdown—a friendly competition where design firms print giant posters with a steamroller instead of a printing press.
In a society that is rapidly changing with the rise of technology, why are some designers consciously choosing to hasten slowly, adopting more time-consuming, analog methods rumored to be on their way out? Digital progress is distracting us from one of our greatest human needs: the time to pause, reflect, and engage meaningfully with our community. The age-old adage of Festina Lente is new again as the analog experience becomes more valuable, not less, in the 21st century.
Visual designers Amy Redmond and Jenny Wilkson share how they’re successfully shattering the binary ceiling in the unlikeliest of places: the School of Visual Concepts’ letterpress studio in South Lake Union, ground zero of Seattle's tech boom. Drawing on 15 years of experience teaching old tricks to new dogs, they’ll show that innovation doesn’t have to be an either/or battle between the analog and the digital. By embracing the future of technology along with its past, they’ve stumbled upon a formula for fostering social change and scratching the creative itch we’ve all been feeling.