Amber Atkins

Eleni Adams

A Seattle native, Eleni has a decade of experience running operations and people strategy. She honed her business, HR and leadership skills at Substantial while growing the organizations from its infancy. She believes that great people are what make great companies and is passionate about helping creative people flourish. Eleni has a music industry background and can often be found checking out live music of hanging with her rescue pup.

Cat Fincun

Donte Parks

Donte Parks is VP of Culture at digital product studio Substantia. He is dedicated to creating an environment that supports and inspires his team, and to ensuring that Substantial is an active member of its various communities. Outside of the office, Donte is mostly - retired music writer, former columnist for The Stranger, and general music nerd. He's on the board of directors for the Capitol Hill Chamber of Commerce, helping to shapre the neighborhood where he lives and works for the better. He loves West Side Story, his boxing gym, and his dog Jefferson.

Hive Abstract
Don't be evil. Think differently. Just do it. All of these phrases are closely associated with companies, and it's easy to see how those organizations can live by those words. It's equally easy to dismiss them as just words, great poster fodder unrelated to the day to day. How do you come up with a guiding direction for your own organization that's actually authentic?
Eleni Adams and Donte Parks, Substantial's Vice Presidents of Operations and Culture respectively, will share how hthey've managed to create a vision for the company, and the road that took the company there. It certainly hasn't been a straight line, but Substantial is now dedicated to doing its best work, work that creates positive cultural impact. Their talk will give you insight that you can use in your own career and business to align your work, your values, and your ambition.