Liz Heidner

Substantial
Important Things First

Way back when, Liz started out as a “web designer" and part-time illustrator before focusing on designing cross-platform experiences exclusively for mobile. But she missed designing for the big World Wide Web, so Liz joined the team at Substantial where she gets to do both. At Substantial, Liz helps clients think about both the big and the small details of their products, and build towards the product their users need.

 
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Mark Kornblum

Substantial
Important Things First

Mark’s past business cards have identified him as a Volunteer Coordinator, Sales Operations Supervisor, Lead Guitarist, Web Developer, Recording Engineer, and Adjunct Instructor, although not all at the same time. Today, he is a Lead Developer at Substantial building digital products for clients across a diverse array of industries including art history publishing, real-time visual collaboration, and youth services. He believes technology is at its best when it empowers people, many problems are best solved via non-technical means, and that there will never be a time when all loose ends are tied up.

Hive Abstract
This talk is going to be a reminder about how you should work on the most important thing first. Literally, that's it. As obvious as that statement is, in our day to day work we often forget it, working on the wrong things, at the wrong time, or in the wrong order. That's not always problematic, but with limited resources where every decision counts, proper prioritization can be the difference between success and failure.
In this talk, Liz Heidner and Mark Kornblum, a designer & dev pair from Substantial, will describe some of the mental traps that can lead to the wrong priorities, and a variety of exercises that will help to free you from them. They'll walk you through a few case studies, describing both the importance of prioritization and how it affected those projects. You'll leave the talk with a few new tools to help you make sure you're doing the right thing at the right time.